Client Benefits
Competitive and Market Intelligence (CI-MI) Usage & Benefits
CI-MI research service has been used by our clients
- as a decision support tools for strategy formulation;
- to improve R&D processes for revitalizing or modifying a product;
- to build sales, marketing strategies, position products and services, and attract investors.
Strategy Formulation
Size up Opportunities & Threats
Understand Competition
Enhance Competitive Advantage
Others…..
Research & Development
Test Concept and Market
Revitalize or Modify a Product
Screen Ideas
Others…..
Marketing
Building Marketing Strategy
Channels of Distribution
Branding, Positioning
Others….
Sales
Build/Change Selling Strategy
Understand the Customers’ Needs
Establish Value Proposition
Others….
Investments
Analyze the Risk of Investment
Commercialization Assessment
Market Size and Trends Analysis
Others…..
Commercialization
Finding markets
Understanding the market trends
Identify Opportunities
Others….
